Capturing public attention in a competitive retail market is a challenge so the Sello Shopping Center, Espoo, Helsinki. Wanted to stand out from the competitors. MK Illumination created an atmospheric “Old Postcard’ setting using the 4.5-meter Stag with the 1.5-meter Pearl Ball behind it to simulate the moon. The setting was an immediate success, especially for that essential photo opportunity. It resulted in excellent customer feedback, particularly on the social media.
