Vremena Goda, Boris the Stag, Moscow

Vremena Goda wanted to celebrate the festive season by adding light to their façade. After some discussion with MK Illumination Russia, they decided that they also wanted a stand-out feature to welcome visitors to their shopping mall, and so “Boris” the stag was born.

Boris was custom-designed to appear in mid-leap and produced for the mall, and the huge 3D light sculpture was installed above the entrance to Vremena Goda, where he soon became the winter icon of the bustling mall.